Ee Ling Beh - Bell Berkeley Global Society Buzz Ar Singapour

Bell Beh (Ee Ling Beh)


About Bell

As a lawyer turned entrepreneur, Bell Beh is currently running Buzz AR, an immersive tech company with its headquarter in Singapore.

Buzz AR is the first Augmented Reality local company in Singaporethat has scaled with large enterprises. Existing clients include Fortune 500 companies in China, Singapore. Their flagship solutions provide Web AR (AR Mascot), BuzzCam to drive footfall to businesses. It also provides digital way-finding, gamifies business rewards using an AR Gamification and also has their own content creation platform for people to create campaigns with an AR Mascot.

Bell’s previous roles acquired Legal, Compliance and Regulatory professional skills with regional exposure for the past 1 decade. Tackled various legal and compliance issues in the course of her previous work which includes data privacy issues and prevention of financial crimes portfolios. She Worked for Citibank, Singtel (largest telco company in Singapore) and Marina Bay Sands (part of Las Vegas Sands Corporations).

Assisted in compliance and fraud prevention perspective of Singtel Dash app, which is Singapore’s first all-in-one mobile payments solution.

Areas of Practice

  • Blockchain
  • Entrepreneur
  • Technology